Don’t Donate To Presidential Candidates

If you want to defeat Trump in 2020, I’d argue one of the worst things you can do right now is donate to Democratic presidential candidates.  I’m serious. 

Bear with me. 

Last time I checked, Democrats have something like two dozen candidates in the race.  That means any given donor’s chances of picking the winning candidate who ultimately runs against Trump are poor.  Therefore, the contribution you give today could be, for the purposes of defeating Trump, pretty much wasted.

But what if you really feel strongly about a candidate? 

Look, the policy differences between most of the candidates are not very significant.  The differences get artificially magnified in heated primaries, but let’s keep things in the proper perspective.  If you feel strongly about Issue X, the odds are very good that you are going to have several candidates in the race who agree with you, if not all of them. 

So, donating now won’t particularly help promote Issue X. That’s why it’s very difficult to pick a Democratic candidate deserving of your donation.

Finally, making a contribution to an individual candidate now could inadvertently prolong the portion of the campaign season where Democrats have so many candidates in the race that their message is pretty much incoherent.  Candidate winnowing is particularly needed with a field of 24, because a crowded, contentious field muddles the eventual nominee’s message and probably muddies the nominee’s reputation. 

Candidates typically leave the race when they run out of money to pay for staff and ads, so giving to candidates now could simply delay the badly needed winnowing phase of the campaign. 

So, which candidate or candidates should get your contributions?  None of them. 

Instead of contributing to one of the Democratic presidential candidates at a stage of the process when the race is essentially a roulette wheel, direct your contributions to Unify, Or Die

Unify, Or Die was started by the hosts of the excellent podcast Pod Save America, in partnership with Swing Left.  The idea simple and brilliant.  People who want to defeat Trump can Donate to the Unify, Or Die Fund now, and the minute there is a Democratic Party nominee, all of the accumulated funding immediately will go to the Democratic nominee, so they can hit the ground running post-Democratic Convention against Trump and his massive war chest

So before you write that next big Hickenlooper check, stop, think big picture strategy, and redirect your money to a unified movement to remove the most corrupt, incompetent, and bigoted President of our times.