Only Its Investors Can “Reform” Facebook

Who doesn’t love a good coincidence? Alfred Hitchcock used to say that you’re entitled to one coincidence per movie. After that you’re just being stupid. Well, Facebook just had its coincidence and would be wise not to try selling us another.

Barely 12 hours after a whistlebower goes on “60 Minutes” to pretty much reaffirm, with internal documents, what most of us have long known, the whole friggin’ Facebook system collapses, due, Facebook tells us, to some of its own boffins in its server cave flipping the wrong switch.

Riiiiight. (For the record, I do not think that story will hold up.)

Facebook hacked cartoon, Facebook unsecured personal data, privacy  breached, Cambridge Analytica, social media cartoon, editorial cartoon by  John Pritchett

After The Orange God King, Tucker Carlson, Ted Cruz and maybe Marjorie Taylor Greene I don’t know if any public figure has less credibility right now than Mark Zuckerberg or any other top Facebook executive. Who believes anything he says?

Most likely Zuckerberg will be “invited” to appear again before some Congressional committee and explain how his (publicly-traded) company, which he dominates like few other CEOs, continued to let his Instagram platform provoke young girls into eating disorders and suicide while having research in hand to prove it was doing exactly that.

Given the tech sophistication of some of our most powerful elected officials — I’m thinking your Chuck Grassleys, Tommy Tubervilles, Diane Feinsteins and the like — I would not expecting a robust cross examination, no matter how good their staff preparation might be. And beyond a lack of functional understanding of algorithms and confusion in the face of slick Silicon Valley-speak, there’s the fact that in a fundamentally bought-off Congress, where Senate reelection campaigns are now pushing $60-$100 million, Facebook throws too much money around for anyone, Republican or Democrat, to push too hard for any “reform” that diminishes its revenue.

Bruce Plante Cartoon: Mark Zuckerberg's Facebook | Columnists |  tulsaworld.com

We long ago passed the point where Facebook could make a credible argument that it isn’t a publisher, like The New York Times, The Washington Post or the East Boogertown Sentinel, and therefore can’t be sued for spreading flagrant lies. Lies, you know, like how horse dewormer is a better bet for beating a pandemic than a vaccine that’s protected over 180 million without a single death attributed to an adverse reaction.

So I don’t see Capitol Hill, where Facebook served as a willing messaging vehicle for insurrectionist rioters, doing much if anything to truly reduce the now clear and definitive harm unregulated social media is doing to a gullible, unsophisticated world.

What might move the needle a bit isn’t any outrage over a system that provokes depression and suicide in young girls, and convinces none-too-bright average Joes to get off their barstools and attack the Capitol. What might … might … matter a lot more is if Facebook’s stock takes a slide and it’s investors decide that that is a bridge too far (i.e. farther than inducing suicide in children) and sues Zuckerberg/Facebook for insidious damage to their portfolios.

The head-spinning rationale that, like gun manufacturers, Facebook can’t be sued for the damage its products do, has never made sense. The “We’re not a publisher” dodge was never credible given Facebook’s obvious reach and impact on over nearly three billion users. (The Times and Post would kill for three billion sets of eyeballs every day.)

But in this moment Republicans won’t touch Facebook because the rampant fear-mongering, hysteria and misinformation it injects into the so-called conservative base, is a toxic accelerant for fanaticism as it tries to retain minority rule in the United States. (Waaay right-wing posts have been the most-trafficked sludge on Facebook for years.) Meanwhile, Democrats, who make regular hem-of-the-garment kissing pilgrimages to Silicon Valley for campaign cash are so convinced they’re going to lose it all — again — next fall they’re not about to make more than a few tut-tutting noises, wring their hands, clutch their pearls and hope someone else quickly replaces Zuckerberg as Sinister Robo-Nerd #1.

Should Mark Zuckerberg keep control of Facebook? | Financial Times

It’s unlikely I’ll be here when the clock turns over to Jan. 1, 2200. But my bet is that the Dawn and Reign of the Social Media Algorithm that we’re living through right now will be regarded as the single most deleterious influence on this era.

Let Us Praise Devin Nunes’ Golden Cow … and Mom.

I like to remind friends anguishing over “the state of things” that — at least until we hit the fatal tipping point — there is a counter-balance to the stupendous landfills of venality and criminality choking the headlines. And right now there’s no story making that counter-balancing effect clearer than Devin Nunes suing … Devin Nunes’ Cow … and Devin Nunes’ Mom.

The no-doubt atheist writers for the Jimmy Kimmels and Stephen Colberts of the world had to have fallen to their knees in praise of Yahweh and golden calves for this latest heaven-sent torrent of “you can’t possibly top this” comic material. I mean, Nunes is outraged that people (maybe the same person) claiming to be his cow and his mother are constantly making mercilessly fun of him, mainly for being a witless tool of a corrupt moron? Where could they possibly get that idea? And how dare they!

Technically, Nunes — the California Republican most identified as a complete Trumpist stooge — is suing Twitter. On the grounds that the OCD-inflaming social media platform is damaging his hard-earned reputation … for being a witless tool of a corrupt moron, apparently. He’s demanding $250 million in damages for this suit and is threatening to bring “many more” in his valiant effort to rid the world of snarky bastards who make fun of public fools.

In case you’ve missed the first chapter:

” … the lawsuit objects to a colorful array of claims made by the since-suspended account @DevinNunesMom:

– ‘Nunes is ‘not ALL about deceiving people. He’s also about betraying his country and colluding with Russians’

– ‘I don’t know about Baby Hitler, but would sure-as-shit abort baby Devin’

– ‘Alpha Omega [Nunes is an investor in a Napa vineyard] wines taste like treason’

and

– “falsely [suggesting] that Nunes might be willing to give the President a ‘blowjob.’”

The lawsuit also accuses ‘Devin Nunes’ Cow’ of spreading false claims to its 1,204 Twitter followers. Those claims include stating that ‘He’s udder-ly worthless and its [sic] pasture time to move him to prison” and “Devin is whey over his head in crime’.”

Naturally — and also hilariously, where Devin Nunes’ Cow had 1204 followers before Nunes’ suit, the number exploded to over 152,000 by the end of the day, with off-shoot accounts like “Devin Nunes’ Goat”, “Devin Nunes’ Grandmother”, “Devin Nunes’ Lawyer” and “Devin Nunes’ Cock” sprouting by the minute. [UPDATE 3/21: @DevinNunes’Cow = 528,000 and still growing.] Simultaneously, “Devin Nunes’ Mom” — with a gleeful push from snark-loving liberals — was pushing north of 300,000 with the goal of more followers than (the real) Nunes. (Oops! It’s now suspended.)

This is all gob-smacking, extremely funny, cathartic and reassuring. When the history of the Trump era is carved in granite, Devin Nunes will be there as the most … well, I can’t use “witless stooge” again so soon in the same rant, can I? The guy’s a nearly impossible tool/fool. You really wonder what weird, anomalous genetic combination spawned someone so astonishingly devoid of self-awareness and common sense?

But there’s an element of this Twit-storm carnival that gnaws at me.

Not being a Twitter guy, (Life Goal #14: Less time staring at a glowing screen, not more), this may be another opportunity to remind snarky, hipster, tech-inhaling liberals that Nunes’ people, the crowd out in Fresno that keep on re-electing him, probably because of his witless stooge-ism, isn’t living on a regular diet of Twit.

The modern press corps and the entertainment industry have an intravenous relationship with Twitter. And it’s not just the appeal of the immediate news flow. The second-by-second call and response of Twitter is like an individualized Nielsen rating for every reporter, pundit, comic and elected official’s ego. You can tell in a flash if you’re tracking or not. If you matter, or not. If you’re a player, or not.

But while Twitter is 99% of the conversation at The Cool Kids’ Table, it’s (very) telling that Team Trump 2020 is making its biggest social media investment in … Facebook, otherwise known as Crazy Grampa in Sun City’s Slow-Mo Twitter.

Nunes’ — my guess here — represents a whole class of people who, A: Don’t “get” Twitter, B: Don’t “get” irony and satire, but C: Do get an enormous chunk of their “news” off of Facebook. The tales of how Facebook has allowed itself to be gamed over and over again by Russians and other cynical actors are well-established. But Team Trump is betting that it can do what it did all over again next year. Facebook nation hasn’t changed.

Facebook better suits a crowd — picture your average 65-plus retiree with a couple free hours before the weekly gun show meet-up — that isn’t on the move. They can sit home and scroll through what their tribe is trading today: Hillary Clinton sex rings in pizza parlors, invading Honduran toddlers with machetes for lopping off the heads of heroic Vietnam vets, skinny wackadoodle liberals coming to take your hamburgers away.

Nunes gets that crowd.

For me, I’m left wondering who is backing the guy’s latest shameless absurdity? Who’s going to pick up his legal bills? And/or how much of this nutjobbery is just a Michelle Bachmann-style set-up to extract “legal fund contributions” from the Crazy Grampas on Facebook?

 

 

 

 

Sorry Stormy, It’ll Be Facebook/Cambridge Analytica That’ll Take Out Trump

For all of us braced to see some gag-inducing GoPro video of Donald Trump struggling out of his gold lame thong for a little sexy time, the Stormy Daniels interview was kind of anti-climactic. Note to Daniel’s pitbull attorney: Next time, don’t let the hype get so far out ahead of the available facts.

On other fronts though, the demise of The Donald is continuing on pace, perhaps even speeding up. I’ve been telling people for a while now that sometime late spring to mid-summer the sleazy farce we think of as The Trump Epoch will shift into a whole new, batshit gear. I base that on both the pace and qualities of the indictments Robert Mueller has produced to date, which leads anyone watching this dumpster fire to expect indictments of Americans connected either to Trump’s career-long money laundering for Russian gangsters and/or the weaponizing of voter data in the 2016 election.

If one of those indicted is a principal in the Jared Kushner, Steve Bannon or Robert Mercer camp the [bleep] will not only hit the fans, it’ll be a finely pureed mist.

For your betting records, I’m also adding at this point my wager that the best, most damning direct link to collusion will come through the Facebook/Cambridge Analytica scandal churning right now.

Here the primary American players — Kushner, Bannon, Mercer and we have to assume Donald Jr. and Manafort — all converge, lacking only the link to some specific Russian player, and people … with thirty or forty Rooskie thugs/spies floating around in the conversation, it may only be a matter of drawing a name from a hat.

For what it’s worth, I also expect that given a new round of indictments rolling in those with whom Trump shares actual DNA, (instead of, you know, just exchanging it in glitzy hotels), Trump will snap and fire Mueller, or at least attempt to can him by firing Jeff Sessions and replacing Sessions with a completely conscience-less hit man like Scott Pruitt or Mick Mulvaney. (That move would require Senate confirmation, which would create a proxy fight over the whole investigation, in which Paul Ryan and Mitch McConnell would continue to genuflect before The Altar of Craven Expediency. But the point is that at that point, with a Don Jr. or Kushner indictment, Trump will be so desperate and have so few other choices he’ll try anything and hope Sean Hannity can rally the goobers in his defense.)

But on the Facebook/Cambridge Analytica scandal, which is fascinating on so many levels, let me toss out something I came across preparing for a class and panel discussion on “fake news” up in Grand Rapids last week.

An early, mostly innocent character in the scandal is a guy named Michal Kosinski, currently teaching at Stanford. His (apparently genuine) scientific interest in working with freely (i.e. way too loosely) available Facebook data is what eventually lead to the very precise “psychographic profiles” of individual voters in the 2016 election by the Mercer/Bannon/Kushner-funded/directed Cambridge Analytica scheme.

Many of us, not just average schmoes like you and me, but bona fide tech heads have been gobsmacked by not only how much data about individual Americans was harvested via Facebook, but how astonishingly specific it was, down to names, faces, street addresses and very personal misapprehensions and prejudices.

From a 2015 article in the Swiss periodical Das Magazin (a sort of poor European’s New Yorker) that was only translated into English and re-published 14 months ago, and has now been contextualized by Vice, we learn this:

Psychometrics, sometimes also called psychographics, focuses on measuring psychological traits, such as personality. In the 1980s, two teams of psychologists developed a model that sought to assess human beings based on five personality traits, known as the “Big Five.” These are: openness (how open you are to new experiences?), conscientiousness (how much of a perfectionist are you?), extroversion (how sociable are you?), agreeableness (how considerate and cooperative you are?) and neuroticism (are you easily upset?). Based on these dimensions—they are also known as OCEAN, an acronym for openness, conscientiousness, extroversion, agreeableness, neuroticism—we can make a relatively accurate assessment of the kind of person in front of us. This includes their needs and fears, and how they are likely to behave. The “Big Five” has become the standard technique of psychometrics. But for a long time, the problem with this approach was data collection, because it involved filling out a complicated, highly personal questionnaire. Then came the Internet. And Facebook. And Kosinski.

And …

Remarkably reliable deductions could be drawn from simple online actions. For example, men who “liked” the cosmetics brand MAC were slightly more likely to be gay; one of the best indicators for heterosexuality was “liking” Wu-Tang Clan. Followers of Lady Gaga were most probably extroverts, while those who “liked” philosophy tended to be introverts. While each piece of such information is too weak to produce a reliable prediction, when tens, hundreds, or thousands of individual data points are combined, the resulting predictions become really accurate.

Kosinski and his team tirelessly refined their models. In 2012, Kosinski proved that on the basis of an average of 68 Facebook “likes” by a user, it was possible to predict their skin color (with 95 percent accuracy), their sexual orientation (88 percent accuracy), and their affiliation to the Democratic or Republican party (85 percent). But it didn’t stop there. Intelligence, religious affiliation, as well as alcohol, cigarette and drug use, could all be determined. From the data it was even possible to deduce whether someone’s parents were divorced.

The strength of their modeling was illustrated by how well it could predict a subject’s answers. Kosinski continued to work on the models incessantly: before long, he was able to evaluate a person better than the average work colleague, merely on the basis of ten Facebook “likes.” Seventy “likes” were enough to outdo what a person’s friends knew, 150 what their parents knew, and 300 “likes” what their partner knew. More “likes” could even surpass what a person thought they knew about themselves.

Here is a link to Kosinki’s scholastic work:

And here is another.

And, if you’re so creeped-out ny what Facebook knows about you and exploits to add to its fantastic fortune, read this.

Confessions of a Facebook Killjoy

“First they came for the Socialists, and I did not speak out—
Because I was not a Socialist.
Then they came for the Trade Unionists, and I did not speak out—
Because I was not a Trade Unionist.
Then they came for the Jews, and I did not speak out—
Because I was not a Jew.
Then they came for me—and there was no one left to speak for me.”
Martin Niemöller, 1947

“I try not to post political stuff…”
Me and most of my Facebook friends

Cursor_and_speak_no_evil_-_Google_SearchIn the era of Donald Trump and social media, these two statements haunt me.

On the one hand, I know that silence heals.  During these bitterly polarized times, it seems more important than ever to have a safe place like Facebook where politically divided friends and relatives momentarily set aside political rantings.  Sometimes we need to just take time to small talk, coo over snapshots and chortle over animal videos. So maybe, I think to myself, since I speak out in the blogosphere and on Twitter, I can give it a rest on Facebook.

But, as Niemöller reminds, sometimes silence doesn’t heal.  A grossly ignorant, bigoted, emotional pygmy with bullyboy tendencies could be about to become the leader of the free world during very dangerous and fragile times.  That is not an exaggeration. That may not end well.  So maybe, I think to myself, shame on me if I don’t heed Niemöller’s warning.

I was thinking about this the other day after reading a New Yorker article about Tony Schwartz, the ghost-writer of Trump’s bestselling book “The Art of the Deal.” Schwartz spent a year interviewing and shadowing Trump, so he got to know Trump better than most. He came away from that up-close exposure with this to say about the man who soon could be President:

“I put lipstick on a pig,” he said. “I feel a deep sense of remorse that I contributed to presenting Trump in a way that brought him wider attention and made him more appealing than he is.”

He went on, “I genuinely believe that if Trump wins and gets the nuclear codes there is an excellent possibility it will lead to the end of civilization.”

If he were writing “The Art of the Deal” today, Schwartz said, it would be a very different book with a very different title. Asked what he would call it, he answered, “The Sociopath.”

So, the stakes of this election could be just a little bit high.  If so, what am I going to tell my grandkids if things turn out badly?

“He came to nuke the Muslims and I did not speak out Because I didn’t want to put a damper on the baby elephant video.”

As a friend and I were discussing the other day, I’m not really sure how to be a responsible citizen during a time of crisis. I’m a rookie at this, as I suppose Niemöller was during Hitler’s rise.  We have lived our whole lives during a time when there has not been what I would consider a mega-crisis, such as an epic moral battle over slavery, suffrage or segregation, a Great Depression or a World War.

In the wake of the biggest crisis of my lifetime — the 9-11 terror attacks — I wasn’t a particularly responsible citizen. I didn’t speak out against the anti-American Patriot Act. I didn’t speak out in a timely way about the wholly unnecessary Iraq War. I didn’t speak out against anti-Muslim hate crimes.  In the process, my silence contributed in a small way to making the the world less stable, just and safe.  I also haven’t been a very responsible citizen in the face of a mountain of evidence proving an unconscionable level of societal racial bias.

So, forgive me Facebook friends, but I just don’t feel like I can afford to completely sit silent over the next four months of this historically scary election.  I need to speak out, at least a little.  It may not make any difference, but I have to try.

And if everything turns out okay on November 8th, I promise on November 9th I will stick to baby elephant videos for a while.

If Your Privacy Isn’t Yours, Whose Is It?

NEW BLOG PHOTO_edited- 3Are you as amazed as I am at the indifference so many people have to their own personal privacy? Practically every day there’s another revelation of prying, “data-mining”, bogus security “filters” and the astonishing trade going — with your personal information. Where you are. Where you go. What you buy. Who you call and text. All of it literally making billions for the tech giants — Google, Facebook, cell phone carriers — while they heavily promote themselves as benevolent giants “bringing us together”.

As someone native to a small town — bucolic, Mayberry-like Montevideo — I grew up accustomed to listening to Mom and Dad grumble about so and so at church, at the Sunday morning-for-pancakes restaurant, at the clothing store that once prospered on Main Street. Nosey busy-bodies constantly working the gossip mill for news, the badder the better, about everyone else in town. “Why didn’t they mind their own business?” Naturally, Mom and Dad were as unconditionally interested in chatter about everyone else … as everyone else. Who doesn’t love gossip? “I heard Donny was so plastered Saturday night they had to carry him out of the club” . Nevertheless, they were as annoyed as hell when they were the primary subjects. Human nature. It’s a beautiful thing.

As a kid I probably took an unhealthy attitude toward “my business”. Being also Catholic, with the sword of eternal fiery damnation hanging over every “impure thought”, mortification came far too easily when word got out of my clueless, hopelessly-bridled carnal fascination with cute little Peggy or Patty or Mary or … well, the list went on.

Anyway … last week I wrote a column for MinnPost on Al Franken’s most recent inquiries into the privacy raiding and trading practices of big tech companies. Namely, Clear Channel billboards and Oculus Rift. Here’s the post. (Please read it, or at least click and pretend you read it. MinnPost likes the traffic.) I won’t reiterate everything, except to say that the ability of these companies to grab, sort and sell damn near every bit of information about you is way … way … ahead of laws to prevent or control it. (And unlike Big Gubmint, feared by every paranoid Tea Party rancher feeding cattle for free on public land, these companies have a powerful profit incentive to play with your business.)

After a couple Franken staffers backgrounded me on what the Senator was up to and why, some effort was made to get Al on the phone for a few minutes. That never happened. So after a couple weeks, I said, “[Bleep] it. Here’s a handful of questions. Pretend it’s him talking and kick something back to me.”

Most of the Q&A is in the published MinnPost piece. But for some reason, what for me was the central question was edited out, probably because it was the one question to which Franken didn’t offer a response. (His answers to the other questions qualify as predictable boilerplate.)

The deleted section was this:

 

Finally, in terms of a kind of ‘grand umbrella’ piece of legislation, has anyone proposed a law establishing an individual’s full proprietary rights to their personal information? By that I mean establishing that every person must be given, A: Notification that his/her information has been collected. B: Must agree to allow it to be sold/transferred/traded. C: Is notified as to who it has been transferred, and D. Is offered even a micro-payment remuneration for each transfer?

On that one his office sad they were not aware of any such legislation.

The reason I asked it is that it seems to me, watching this astonishing proliferation of technologies Hoovering up personal information … and then trading and selling it … the time really has come for a kind of Constitutional amendment-like declaration of individual privacy rights. I mean, the situation – if controlling the outflow and exploitation of your personal information is important to you (and it isn’t to many, I accept that) — will only get worse, rapidly and exponentially.

Did you catch this on “60 Minutes” last night?

Had I got Franken on the phone, the follow up question to that last one, would have been asking him to speculate on political blowback from the tech industry, in the case of Silicon Valley giants, an enormous and reliable source of cash for Democrats.

It would be a demonstration of Lincoln-like political courage and suicide for Al Franken to purpose legislation requiring, say Google or Facebook, to directly notify everyone whose information they collect, get their explicit approval (i.e. “opt in”) and then remunerate each and every one of us every time their GPS logged us parked in front The Smitten Kitten and sold that information to Latex Fantasies of Hong Kong Limited.

The bottom line questions are really pretty simple: Do you own you? If not, why not? And if not, why should anyone else?

A New Sin Tax For Our Times

“Sin taxes” focus on activities that are considered by polite society to be undesirable and/or harmful. They’re imposed to discourage the activity, and consequently limit the harm caused by the activity. When citizens are forced to pay sin taxes, they, as a group, typically engage in the targeted behavior less often.  For this reason, we have long imposed sin taxes on alcohol, gambling and tobacco.

In the age of the Interwebs, I hereby nominate a newer activity that is highly undesirable and causes great human suffering. I speak, of course, of warm weather Facebook photos and posts.

Tropical_Facebook_tauntingYou know what I’m talking about. Those gorgeous families perpetually promoting their endless vacations to balmy locations. Those bronzed boasters photographing their grotesque toes wiggling contentedly in the foreground of an idyllic beach. Those smug snowbirds constantly reminding you that they have ample time and money to spend the winter months engaged in poolside bingo marathons. Worst of all, those Minnesota expatriates who provide constant updates about the temperature differential between their old and new home states.  Traitors!

I don’t mind telling you, it hurts man.  It hurts a lot.  From the moment Minnesota winters begin in September until they end in July, most Minnesotans are the target of this adult brand of cyber bullying several times per day.  Talk about kicking a guy when he’s down.

light_therapy_vintageThink I’m over-reacting? Well, I’ll have you know that Seasonal Affective Disorder (SAD) plagues millions of citizens in northern states, causing us to stare catatonically into  full-spectrum lights, binge on Vitamin D supplements, huff ionized air, and go bankrupt buying  crap from garden, golf and fishing catalogs that we can only use a few weeks out of the year.  You think that’s fun?

And the worst part?  None of it even remotely makes us feel any better.  Meanwhile, oh look, here is another half dozen adorable little Facebook photos of your so-called “friends” on Gilligan’s effing Island to remind you of the charms of the latest polar vortex. Isn’t that PRECIOUS?

So I say, if you can’t beat ‘em, tax ‘em. Athletes get penalized for taunting. School kids get penalized for bullying. Employees get penalized for harassment. So citizens should have to pay a tax penalty of, say, $1,000 for every Facebook tropical taunt, to offset the serious pain and suffering they are causing.

Will the Tropical Taunting Tax stop the abuse? Nope.  You can’t legislate morality, and these immoral bastards will stop at nothing to promote their tans.

But maybe the Tropical Taunting Tax will slightly limit the damage done by serial taunters.  Maybe the revenue raised can be used to subsidize SAD therapies for victims.

If nothing else, the new tax will give frozen Facebookers something snarky to say in comment threats.  And goodness knows, that would improve my mental health more than any full-spectrum light ever could.

Note:  The wind chill is minus 35 degrees in the SAD author’s hometown today.