Who Negotiated That Stadium Deal Again?

Vikings PR people like to tell Minnesotans that the team’s owner, billionaire Zygi Wilf, is paying about 60 percent of the ever-growing $1.2 billion stadium cost.  The truth, as Star Tribune/1500ESPN columnist Patrick Reusse pointed out back in May 2012, is that something like $450 million of the Wilf’s share will be paid by people other than the Wilfs. For instance, season ticket holders will be making exorbitant seat license payments to the Wilfs, the National Football League will be paying a subsidized “loan” to the Wilfs, and U.S. Bank will be making naming rights payments to the Wilfs.  All of this will offset the Wilf’s stadium costs by about $450 million.

Taking all of that into consideration, Mr. Wilf looks to be shelling out more in the neighborhood of  $250 million of his own money, or 21% of the cost of the $1.2 billion total, not the 60 percent the Vikings claim.  It’s difficult for an outsider to come up with precise numbers, but that seems like a pretty fair, pardon the pun, ballpark estimate.

Meanwhile, state and local taxpayers are paying about half a billion dollars for the Vikings’ stadium, or about 40 percent percent of the stadium cost.  In other words, taxpayers are paying significantly more than the billionaire owner.

Despite being the majority investor, taxpayers have no say in the name of the stadium, and will be getting 0 percent of the estimated $10 million per year of corporate naming rights payments that U.S. Bank will be paying over the next two decades.  The billionaire Wilfs will be getting 100 percent of the $220 million in naming rights payments.

Formerly_People_s_Stadium

mao_tiananmen_squareIt’s bad enough that U.S. Bank looks to be getting more corporate visibility than Chairman Mao demanded for himself at Tiananmen Square. To add insult to aesthetic injury, taxpayers aren’t getting a single penny for putting up with U.S. Bank’s excessive corporate graffiti.

And so ladies and gentlemen, I give you U.S. Bank Stadium, formerly billed to skeptical taxpayers as the “people’s stadium.”  State leaders should be doing some retrospective soul-searching about how they got so thoroughly fleeced by the Wilfs on this deal.