Tag Archives: Target

Dear Target: Better Never Than Late

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Target_gay_marriage_protestersSo four years after Target Corporation backed fiercely anti-gay rights candidate Tom Emmer for Minnesota Governor, and three years after it refused to oppose Republicans’ mean-spirited ballot measure to enshrine a gay marriage ban in the Minnesota Constitution, corporate executives have apparently read rapidly changing public opinion surveys and are consequently endorsing a legal brief backing  marriage equality.

“It is our belief that everyone should be treated equally under the law, and that includes rights we believe individuals should have related to marriage,” ­Target’s human resource chief, Jodee Kozlak, said in a posting on the company’s blog.

What next? Perhaps Target Corporation will come out against Jim Crow laws half a century after they were struck down. Maybe they will reveal their newfound love of the Magna Carta.

I know, I know, that’s not very gracious.   Marriage equality supporters are supposed to celebrate Target now. As a marriage equality supporter, I’m tempted to say “better late than never.”

But the more I think about it, I’m going with “never.”

In other words, I wish Target and its corporate brethren would just get out of politics, even when they agree with me. Target, stop judging our bedroom choices. Hobby Lobby, stop judging our birth control choices. All of you, stop funnelling dark money to bankroll any brainless politician who promises to free you from all corporate responsibility.

Just stop it.

Target’s latest public policy pronouncement is not better late than never. It would be better if Target never again put its valuable retail brand in the middle of divisive politics. I don’t need Target to be a policymaker or kingmaker. Leave that to the voters. I need Target to supply me with a steady stream of cheap, stylish crap that I don’t need. They’re better at that than they will ever will be at politics, so they should stick to their “core competency,” as the C-Suiters  say.

That would be infinitely better for their brand, and our country.

– Loveland

Note:  This post was also featured on MinnPost.

Is Target Still Playing Kingmaker?

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About 16-months ago at Minnesota-based Target Corporation’s annual meeting in Pittsburgh, an embattled Target CEO Gregg Steinhafel stressed that Target would heretofore remain neutral on the issue of gay rights, but would continue to make political donations.   A June 9, 2011 Minneapolis St. Paul Business Journal headline characterized the balancing act Steinhafel was attempting:

CEO: Target will be neutral on marriage vote, will still give politically

Steinhafel’s neutrality pledge came on the heels of a customer backlash prompted by the corporation making a large political donation to anti-gay rights Minnesota gubernatorial candidate Tom Emmer.  Remember all the news stories, boycotts, social media rants, and flash dance protests?

At the time Steinhafel made this announcement in Pittsburgh, I wondered how Target could  possibly manage to support political candidates while keeping its neutrality pledge, since virtually all candidates take positions on gay rights issues.   After all, the world community would no longer consider Switzerland neutral if it was funding a combatant.

So, what is Target doing now?  In the 2012 election, what candidates are being funded by Target, or has Target decided to stay out of politics altogether?

My drive-by Googling can’t find the answer to this question.  After all that coverage and controversy in 2010 and 2011, could it be no business or political reporter has followed up with Target?