When LA Fitness Chooses Far-Right Propaganda Over Customer Service

Any private business obviously has a free speech right to play Fox News on their television(s). But the majority of Americans who voted against Donald Trump, and/or just want better news coverage, also have the right to speak out against those Fox News propaganda pushers.

I know it’s a heavy lift to try to change the world one business TV set at a time. But not trying is too depressing a life for me to live. So yeah, I’m afraid I’m that “that guy.” Not “the PC police.” Not a “cancel culture cop.” Just a guy who isn’t going to remain silent when being force-fed right-wing proselytizing at bars, restaurants, waiting rooms, and health clubs.

After all, Fox News is propaganda, not the “fair and balanced news” it claims to be. As several studies cited by the Washington Post found, Fox is not only unfair and unbalanced, it’s been demonstrably dangerous during the pandemic era:

In April, Kathleen Hall Jamieson of the Annenberg Public Policy Center and Dolores Albarracin of the University of Illinois at Urbana Champaign published a peer-reviewed study examining how Americans’ media diets affected their beliefs about the coronavirus.

Administering a nationally representative phone survey with 1,008 respondents, they found that people who got most of their information from mainstream print and broadcast outlets tended to have an accurate assessment of the severity of the pandemic and their risks of infection. But those who relied on conservative sources, such as Fox News and Rush Limbaugh, were more likely to believe in conspiracy theories or unfounded rumors, such as the belief that taking vitamin C could prevent infection, that the Chinese government had created the virus, and that the U.S. Centers for Disease Control and Prevention exaggerated the pandemic’s threat “to

These findings held even after controlling for viewers’ political affiliation, education, gender and age.

That doesn’t seem to be the kind of information a health club would want to be promoting during the most deadly pandemic in a century.

My Adorable Little Crusade

So when I returned to my health club after the pandemic died down, I was disappointed to see that MSNBC had been dropped from the channel selections on TVs attached to treadmills, ellipticals and step machines, while Fox News remained. I wasn’t too upset, though, because I assumed it was a small oversight that would be easily remedied.

So I politely asked the local manager to add MSNBC as a progressive option for the mouth-breathing masses.  I asked them to either include both Fox and MSNBC in their channel selections, as they did pre-pandemic, or have neither MSNBC nor Fox News. 

I was simply requesting balance. I thought that was darn reasonable, especially since this club is located in a county that gave Biden 71 percent of its vote, compared to just 25 percent for the Fox News poster child. So, I frankly expected them to quickly agree to such a minor and reasonable request.

Surprisingly, the LA Fitness/Esporta manager has refused, and his rationale is absurd.  He claimed the CNN option they were offering in the channel selection was the leftist equivalent to Fox News. 

Earnest wonk that I am, I shared this non-partisan media bias analysis finding that CNN was left-center (“Skews Left” as they put it), and therefore not ideologically comparable to either “Hyper-Partisan Left” MSNBC or “Hyper-Partisan Right” Fox News.

Beyond his CNN argument, the manager also asserted that the availability of WCCO-TV (CBS affiliate) and KSTP-TV (ABC affiliate) stations satisfied their obligation to balance off “Hyper-Partisan” Fox News, so MSNBC wasn’t needed.  He seemed to conclude that any TV news that wasn’t Fox News was progressive, and therefore those local affiliates should somehow count as being a progressive counter-balance to Fox News. 

This claim is also absurd. I pointed out that 1) the vast majority o of the local affiliate stations’ programming was entertainment, such as The Bachelor, NCIS, and NFL football, not news; 2) the local stations’ news was almost entirely focused on weather, sports, crime, pop culture, and local events, and therefore wasn’t comparable to the kind of hard core national news featured on Fox News and MSNBC; and 3) the brief 30-minutes per day of hard national news on those network stations was at best left-center like CNN, and therefore not close to comparable to “Hyper-Partisan Left” MSNBC.

By the way, while I am a commie, I don’t adore MSNBC. It brings some guests, views, and analysis that other stations don’t, so I do tune in. But the cutsieness, pettiness, and long-windedness of Joy Reid, Rachel Maddow, and Lawrence O’Donnell are difficult for me to take.

But if Fox News’s far-right commentary is going to be pushed out to club members there should be something comparable with leftist commentary for the rest of us in this deep blue county. I just wanted a mix of stations that is “fair and balanced.”

After dazzling Manager-guy with this logic and data, I reiterated my simple, fair suggestion: Either include both Fox News and MSNBC, or offer neither. 

But after waiting a few weeks, the manager has, of this writing, refused to add MSNBC. So, Fox News remains the only “hyper-partisan” channel choice for this health club in a deep blue county.

My conclusion is that one of two things is at play with LA Fitness’s refusal to add MSNBC as one option for members.  Either they have far-right wing leadership committed to evangelizing dangerous right wing drivel to their captive audience, or they just don’t give a shit about customer feedback and service. 

Whatever their motivations, their decision is shameful. And I do not suffer in silence.

For the Moment, Aereo Will Not Loosen TV’s “Sports Tax”

Lambert_to_the_SlaughterI’m of the belief that far fewer people understood the implications of Aereo, the tech company smacked down by the Supreme Court yesterday, than understand their own health insurance. In others, almost no one is conversant in what Aereo, with its tiny little antennas, might have done to the way you and I consume, and more importantly, pay for television entertainment.

Most of the large, national papers, (and here), break down the legal arguments in the case, decided by a 6-3 vote with the Court’s resident trolls — Scalia, Thomas and Alito — actually dissenting in favor of Aereo’s “disruptive” technology. (So yes, let the record show I’m actually aligned with those three … on this one.)

Aereo’s case was always a hard sell. It smells pretty densely of someone making a buck off someone’s else’s investment, and god knows we can’t allow that kind of thing to happen here in the US of A. But the concept of paying one company maybe $80 a year to deliver network programming … instead of handing $50-$120/month to some cable or satellite giant like Comcast or DirecTV … has a lot of appeal, and, more to the larger point, seems an utter inevitability in the age of streaming media … (which I think is going to last a while.)

The Court was careful to assert that it wasn’t going all Luddite with this case. It says it has no quarrel with new technologies, just that this one was pretending to be an antenna company when in fact it was a “retransmitter” like Comcast and the satellites, and therefore should pay ABC, NBC, PBS etc. … like cable and satellites do.

But with Aereo’s defeat goes another opportunity to loosen the grip professional sports has on our wallets. Had Aereo won, the betting was that millions of people would have begun dumping Comcast, et al, since viewers wouldn’t have needed them to get “Two Broke Girls” and “America’s Got Talent” and all the other high-quality, advertising-glutted programming the networks are “providing” for their viewers.

Moreover it would have been, some argued persuasively, an evolutionary moment in the war-on-bundling, the preposterous practice whereby Grandma Millie pays $100 a month for 300 channels of cable/satellite service even though she only watches six shows, none of which are the NFL or local pro sports teams like the Twins and Timberwolves. (I find it odd that our legions of raging, anti-tax zealots never complain too loudly about this kind of flagrant, no-freedom-of-choice scam.)

Pro sports have had a fine, long run at the trough of bundling, via the way cable and satellite operators cover the fantastically large costs of paying the NFL, MLB, NBA and NHL for game rights by requiring sports fans to buy packages of 40 other channels to watch them, or in sweet Grandma Millie’s case, in order for her to watch HGTV and the Food Channel.

The bet is that very soon someone will invent a way to grab live streaming of sports broadcasts via the internet and stick a dagger in the heart of the cable/satellite business plan. It may not be free, but it’ll be tough to duplicate the $50-$75 a month bundling up-charge most of us pay to have “free access” to any Twins game when we want it.

Beyond all that though is the threat to the standard, laughably ossified TV advertising model. Even as a geezer, the appeal of the DVR/Apple TV/”cloud” experience is simple: Better picture, no commercials. Watching hackneyed pitches for pickups, beer and Cialis is not a quality use of my time, and who in their right mind, especially younger consumers, will ever accept it any other way? I, for example, had no problem paying $2.99 an episode for “Fargo” sans the interminable three and four minute commercial blocks. (Also, as I say, the streaming picture is far superior to the compressed signal coming in via Dish satellite. The picture quality difference was particularly noticeable with “Breaking Bad’, a virtuoso moment in small screen cinematography.)

So let’s get real. Pay-per-view is the natural future for everything. It’s what we do with everything else. Buy only what you really want. Especially when post-bundle, you’ll find you have plenty of jing leftover at the end of the month for programming that you actually watch. Someone, maybe even a re-considered Aereo, will eventually construct a business model that provides exactly that service to every corner, holler and mountain top of the country.

But it won’t be happening right now.

– Brian Lambert