Strib Does Great Adrian Peterson Reporting, Then Buries It In 40th Paragraph

Star_Tribune_Peterson_articleThe Star Tribune’s Mike Kaszuba, Rochelle Olson and Paul McEnroe did outstanding investigative reporting in today’s paper, raising important questions about the operations of Vikings running back Adrian Peterson’s charitable foundation, the All Day Foundation.

The majority of the article focused on other issues in Peterson’s past that had been spotlighted in the news media, but had not been aggregated into one article.   I have followed Peterson’s career fairly closely, and had forgotten about many of those issues, so the the aggregation itself was a service to readers.   Though the Vikings work hard to promote Peterson as a model citizen, the article points out that that characterization has been overstated.

While most of those issues were old news, the portion of the article about Peterson’s charitable foundation broke new ground.  In case you missed it, as many Minnesotans probably did, here it is:

Peterson’s indictment has also thrown a spotlight on his charity, Adrian Peterson’s All Day Foundation, which focuses on at-risk children, particularly girls. The charity shut down its website following the September indictment.

The charity’s 2011 financial report showed $247,064 in total revenue, and listed just three organizations that received money. A fourth outlay, entitled simply “clothing for needy families,” listed “unknown” for the number of recipients.

In 2009, the charity said its largest gift, $70,000, went to Straight From the Heart Ministries in Laurel, Md. But Donna Farley, president and founder of the Maryland organization, said it never received any money from Peterson’s foundation. “There have been no outside [contributions] other than people in my own circle,” said Farley. “Adrian Peterson — definitely not.”

The East Texas Food Bank, based in Tyler, said it received money from Peterson’s foundation in 2009, although the foundation’s tax filing for the year listed just one donation to a food bank — the North Texas Food Bank, based in Dallas.

Colleen Brinkmann, the chief philanthropy officer for the North Texas Food Bank, said that while her agency partnered with Dallas Cowboys players, she could not recall ever getting money from the All Day Foundation.

For some reason, this portion of the Star Tribune story didn’t appear until the 40th paragraph of the story.  It didn’t get the stand alone story such a new revelation deserves.  It didn’t get in the headline.  It didn’t get into the first 39 paragraphs of the story.

So, is that end of it?  Doubtful.  Because while many Star Tribune scanners probably didn’t make it that far into the tome, it’s a safe bet that the Internal Revenue Service (IRS) did.

– Loveland