Minneapolis Stepping On It’s Applause Line

Betsy_Hodges_begs_for_applauseSo Minneapolis Mayor Betsy Hodges is directing Minneapolitan social media mavens to tweet on over to #bragmpls to brag about Minneapolis, and run down other cities.

 “When you go to their cities,” she joked, “talk about how disappointing they are compared to Minneapolis.”

I can hear it now.

“Yeah, New York City is nice and all, but frankly Central Park is a little disappointing compared to The Yard.”

“Chicago? I hate to be mean, but I was a little disappointed that the architecture was all so old, kind of like Minneapolis had before we had the good sense to demolish it, and replace with a fresh 1970s look.”

“San Francisco, meh. I looked everywhere to find a Culver’s, but was sooooo disappointed to learn that they haven’t arrived there yet. I couldn’t wait to get home.”

Okay, I acknowledge Mayor Hodges was making a joke when she talked about expressing disappointment in other cities.  Still, the hashtag cheerleading campaign is no joke to Mayor Hodges and her public relations team.   And to me, her public begging for hashtags is a wee bit #pathetic.

Of all of the contrived things about contemporary professional sports stage management, nothing is more inauthentic than the Jumbotron exhortations for fans to “Make Some Noise!” The piped-in artificial rhythmic clapping and the mind-numbingly chirpy D.J. Casper song “Everybody Clap Your Hands” fall into the same category.   Inevitably these perky little pick-me-ups come when the bats are silent, the defense is porous, and the hometown ownership is starting to worry about meeting its beer sales targets.

But here’s the thing: Minneapolis’s bats are not silent.

rainbow_all_star_gameIn fact, Minneapolis is kicking some serious ass right now. Two new mega-expensive LRT lines are flowing through Minneapolis, and a third appears to be on the way. An iconic billion dollar football palace is rising out of the ground to replace the embarrassing  Metrodome. The metro area has the lowest unemployment of any metro area in the nation. Minnesota has the second lowest uninsured rate in the nation. The city’s population is growing, driven by a remarkable residential housing boom in the downtown area.  The Super Bowl, the most visible sporting event in America, is coming.  And baseball fans from around the world are watching professional baseball’s All Star Game in one of the best ballparks in the world, with a rainbow framing it, right here in our Minnie Apple.

The applause is happening organically. So turning on the flashing “Applause!” sign and publicly waving the mayoral pom poms in the midst of genuine, unprompted applause constitutes stepping on your own applause line.   Methinks we’re trying just a little too hard.

– Loveland

Note:  This post was also featured on MinnPost’s Blog Cabin.